Month: February 2015

Special report – The Marketing of Meatloaf in America is in Crisis!

We, at AMA Tampa Bay, came to the startling realization that, despite the striking similarities between meatloaf and hamburgers, “The Loaf” gets no love and hamburgers take it all! This is a sad situation, folks, and the marketing of meatloaf is clearly at fault. As the professional marketers that we are, it is OUR goal to

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February Event Recap | A Look Back at the Most Expensive Ads of the Year

What’s so exciting about the Super Bowl? The football game, the half-time show, and the commercials! You can put those three in the order of importance that best suits your preferences. For us – the hardcore, the dedicated, and the die-hard marketers – interest in the commercials could easily rival our interest in the game.

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The things I learned from BallywhoSocial – Measuring Social Media ROI

So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance or my altruism. Then my marketing curiosity kicked in and I posted a ridiculous picture of my 5-year-old and me posing with our orange-peel smiles.

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Glass Bottom Boat Approach: Rebranding AMA Tampa Bay

“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean?  The term is a metaphor to describe a philosophy and set of goals that will benefit our local marketing community in the long term. It involves rebranding AMA Tampa Bay, building a digital hub, a strong community,

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