Month: January 2015

Goal-Setting For Marketing In Healthcare & Beyond

Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous deliberation. Understanding that the key to success is not in squashing goals and moving on but in setting them so that each marketing effort serves

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Resolutions for Hospital Administrators, Practice Managers & Physicians, Oh My!

It’s never too late for a fresh start, so in the spirit of the New Year we are challenging you to rethink your healthcare marketing strategy, get a little creative and dare to be different.  Healthcare marketing is a very broad term and to tackle a new form of marketing can be intimidating if you

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