Month: October 2012

6 Characteristics of a Good Blog

Put your best face forward on your blog! Creating a blog for your company is a great way to keep in touch with your loyal customers, attract new business, and maintain a decent ranking with search engines. Unfortunately, when done poorly, blogs can actually hinder your purposes rather than help them. Does your blog pass

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Meet the AMA Board: Ann Sullivan

Ann Sullivan is director of client services at Genesis Direct and the former AMA Tampa Bay Treasurer. Here is a look into the marketing mind of Ann and her goals for AMA Tampa Bay: 1. What is your best marketing tip? Data is everything. Make sure you are targeting the right audience. 2. What do

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Tips for Keeping Your Market Current

Don't let your marketing efforts go stale! We know it's hard to let go of marketing campaigns that served you well in the past, but tired slogans, graphics, and concepts will eventually make your potential customers blind to your message. Shake things up by keeping your ads fresh and innovative. Try some of these tips

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Make Your Marketing “Greener” and Save Money

How much do you spend, and waste, on your advertising campaigns? You no longer need to sacrifice trees or finite energy sources to spread word about a business. As more people turn to the internet as their prime source of information, it becomes easier to utilize environmentally-friendly marketing strategies and save a few bucks in

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AMA Event Recap: 4 Marketing Trends Brands Can Not Ignore

Just in case you missed it last week, Bernie Borges delivered an excellent and informative presentation about marketing trends you need to be paying attention to: Social Business Employee Branding Delivering Experiences Data Driven Marketing Here are some key takeaways from Bernie's talk: Social Business "The entire organization should understand their role and participate in

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