Month: September 2012

Meet the AMA Board: Sean Halter

Sean Halter is the Immediate Past President for AMA Tampa Bay. Sean has been helping companies, big and small, grow their business for almost 15 years through creative use of marketing and advertising opportunities. He is the CEO of Connectivity Marketing and Media, a Florida-based advertising agency handling national and local clients. Using a custom

Read More

CUSTOMER SERVICE: Keys to Success

by Jennie Jordan “Customer no service.” Have you ever said to yourself, “How do they stay in business?” Have you ever been caught in an auto-answer hell desperately pressing “0” to reach a live person? Have you ever lost a client/customer and you couldn’t figure out why? Do you know how your customers perceive your

Read More

The Hangover: How to Successfully Recover From a Social Media Mishap

Don't let a little slip-up on the internet hold you back from your goals. For all the benefits social media provides marketers and business owners, it does have one little draw back: It remembers everything. Some professionals have learned this the hard way after posting something insensitive, incorrect, or otherwise reputation-damaging. Have you ever woken

Read More

AMA Tampa Bay Video: Interview with Tom Hoof

A few months back we hosted an event focused on branding with Tampa Bay Rays VP of Marketing and Communications Tom Hoof. The Tampa Bay Rays baseball team has an image and reputation that resonates throughout the community by creating a collective personality built on a foundation of strong brand traits. Leaving behind the “Devil

Read More