Month: March 2012

DIY SEO: Where Do I Begin?

How much traffic is your website getting? If the visitors you're pulling in are embarrassingly miniscule, or if your numbers have grown stagnant, search engine optimization (SEO) may be the push your website needs to really start working for you. What Is SEO? Many SEO practices become easier to understand, even common sense, if you

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Marketing to Gen Y: Best Techniques

If you're hoping to appeal to today's teens and twenty-somethings, you're going to need to develop some new tricks. Although this generation has money to spare – and they enjoy spending it – creating a marketing plan that captures their interest can be tricky business. These consumers turn their noses up at any advertisement strategy

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Promote & Stay Afloat: Best Ways to Save Money on Advertising

An effective marketing plan is necessary for any business to stay afloat, but many traditional approaches are too expensive for small businesses. To successfully market your business you will need to find advertising strategies with maximum results for minimum payment. Sound too good to be true? With a little creative problem solving, persistence, and openness

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How to “Captivate” a Captive Audience

The best marketers reach out to their audience by locating the places they go and activities they pursue. What kind of ad space could you purchase that your ideal customer wouldn't be able to miss? When you see an advertisement at the airport, gas station, or grocery check-out line, you have become a captive audience

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