Month: February 2012

5 Ways You Can Improve Your Online Reputation

Building an online brand and earning a solid reputation takes a lot of time and energy, but it only takes one disgruntled customer with a large enough audience of their own to leave your name tarnished. Observing, maintaining, and improving your online reputation is a crucial priority for any brand. If your name needs some

Read More

How Can “Pinterest” Be Used for Marketing?

For the past couple of months, a new social media network called Pinterest has been steadily grabbing users left and right into its creative visually-based world. Members of pinterest collect images, often connected with outbound links or brief amounts of text, to form "boards" under many categories. Popular board topics include food, fashion, exercise, travel,

Read More

Must-Have Mobile Apps for Marketers

Whether you went for iPhone or Android – or you sprung for the iPad – there are a plethora of apps out there just waiting to make your daily work easier. Marketers who aren't taking advantage of the vast mobile market available to them are missing out on tools that could improve both their professional

Read More

Social Media: Why It’s a Must for Small Businesses

It's not just teenagers logging in to their social media accounts every day to check their timelines and alerts. Many businesses now run their own accounts, which they update as fervently as your average 16-year-old. By using online tools such as blogs, Twitter, Facebook, or LinkedIn businesses can spread word of their services, effectively communicate

Read More