Month: January 2012

How to Successfully Utilize the Blog-O-Sphere for Marketing

It seems like everyone has a blog now. Do you? Whereas these internet tools used to primarily house the personal thoughts and opinions of individuals, the blog-o-sphere is now filled with successful interactions between businesses and customers. Setting up your own corner of the web makes you instantly more accessible, approachable, and personable to the

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Five Tips for Landing a Marketing Job

Even if the job market may seem grim, there are opportunities for marketing jobs everywhere. Interviewing for a marketing job might prove to be a little more difficult than interviewing for other positions because you are expected to "market" yourself and show that you understand the art. With the right job-search methods and a few

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Marketing Trends to Look for in 2012

A new year brings new resolutions, expectations and, in marketing, a shift of focus from the year's end to the year that lies ahead. The New Year is a time marketers should take advantage of–a chance to clear their plates and start something new. By taking advantage of new and emerging trends, you can leverage

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Why Content Is King in Internet Marketing

As you turn your attention toward internet marketing, there are several approaches that will get eyes on your website or online store. Search engine optimization, pay-per-click advertising, and social media involvement could all bring in a temporary influx of new viewers, but the one and only way to retain loyal visitors and create conversations is

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5 Reasons to Listen to Your Customers

No matter what your company does, your customers have a lot to say. Whether negative, positive, or neutral feedback, finding and listening to customer opinions is a vital part of running a profitable business. Disregarding consumer comments, or making communication difficult between you and your buyers, could be harmful to your business's long-term success. Here

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