As more readers move from printed newspapers and magazines to online sources, online advertising should become an increasingly important figure in your marketing efforts. If your ideal client base is online, your company needs a presence there too. Reaching potential customers where they already are – their most frequently visited websites and online services –
Month: October 2011
“Marketing that Rocks” Event
Our “Marketing that Rocks” luncheon event will teach you about the backstage marketing techniques that make the Seminole Hard Rock Hotel and Casino successful. It will be held this Friday, October 21, 2011 from 11:30 a.m. to 1:30 p.m. The Seminole Hard Rock Hotel provides a unique and quality experience where guests can “rock, play,
Tapering Your Brand to a New Economy
In today’s tough economic times, consumers can become fickle. Where you once had a loyal base of customers, tighter budgets have started to motivate brand-hopping based on prices or available coupons. In order to stay afloat in a harsh financial climate, it is imperative to adapt your brand and become an irreplaceable household name for
Using Speaking Engagements to Build and Raise Awareness
Scheduling speaking engagements is an effective, yet sometimes overlooked, way of spreading the word about your products, services, or business to prospective clients. Unlike advertising efforts, speeches place a face next to a company and encourage audience interaction. The personal feel of a speaking engagement will win your potential client’s trust in a way that
