Month: September 2011

How Much Is Too Much Communication?

The goal of every business owner is to keep the company’s name on the mind of all potential customers. To accomplish this, direct mail, email, and text message marketing communications are sent out to announce upcoming sales, promotions, or new merchandise and services. Unfortunately, many marketers will occasionally cross the line of over-communication, resulting in

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How to Sell to Baby Boomers in the Current Economy

The baby boomer generation is the largest age demographic you can market to, although many advertisers ignore their massive potential for spending. In today’s tough economic times, successfully targeting your campaigns toward those born between 1945 and 1965 can bring in the sale quantities your company needs and keep your business afloat. Learn how to

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Benefits of Outsourcing Marketing Efforts

Your business’s marketing plan can either make or break your success. To be effective, creative marketing takes time, energy, and the ability to consistently dream up fresh ideas. Many small business owners will try to juggle these tasks on their own, while also maintaining a profitable company. When you take on too many roles in

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When and How to Distribute Your Own Product

So, you’ve created a new product that you think could enrich the lives of potential buyers. Development is finished, and you think you are ready to sell. The problem is that you aren’t sure where to begin. Self-retail can be tricky business, no matter what kind of item you are trying to market. Without the

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