How Much Is Too Much Communication?

The goal of every business owner is to keep the company’s name on the mind of all potential customers. To accomplish this, direct mail, email, and text message marketing communications…

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How to Sell to Baby Boomers in the Current Economy

The baby boomer generation is the largest age demographic you can market to, although many advertisers ignore their massive potential for spending. In today’s tough economic times, successfully targeting your…

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Benefits of Outsourcing Marketing Efforts

Your business’s marketing plan can either make or break your success. To be effective, creative marketing takes time, energy, and the ability to consistently dream up fresh ideas. Many small…

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When and How to Distribute Your Own Product

So, you’ve created a new product that you think could enrich the lives of potential buyers. Development is finished, and you think you are ready to sell. The problem is…

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