Consumer Behavior

Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or…

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New Mediums of Marketing to Children

Children’s interests change frequently, and marketers know they must be able to keep up with new trends and stay on top of the competition. Traditionally, the largest and most popular…

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How Packaging Can Help Market and Sell Products

Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows…

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