Month: August 2011

Consumer Behavior

Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or influence the consumer, based on how research shows they think, feel, shop and so on. Issues Marketing Should Consider There are several consumer behavior issues

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New Mediums of Marketing to Children

Children’s interests change frequently, and marketers know they must be able to keep up with new trends and stay on top of the competition. Traditionally, the largest and most popular medium for marketing to children is through television. However, new mediums are beginning to take hold and are becoming increasingly popular for reaching the younger

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How Packaging Can Help Market and Sell Products

Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows that packaging alone can increase a product’s visibility, which can make it more sellable and promote brand awareness. A package can provide a wealth of

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What’s the Buzz on Daily Deals Benefiting Businesses?

Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment and what type of ROI are they generating?” It seems the payback would come via an increase in business in the short term, an increase

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Creative Advertising Placements (and why they work!)

Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station? Have you ever looked at the back of your baseball ticket and seen an advertisement? Advertisers go out of their way to place ads in

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