Month: July 2011

Keeping Clean: Complying with Advertising Laws

Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business isn’t dabbling in the business of dirty advertising? Start with the rules, set out by the Federal Trade Commission Act. The Federal Trade Commission Act

Read More

Marketing to Moms

Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand purchases in the home. Any company who is not marketing to moms is missing out on a major opportunity. Furthermore, any mistakes made while marketing

Read More

How to Know When and Why You Might Need a Mobile Website

Kevin Hourigan, President and CEO, Bayshore Solutions One of the closest relationships people have today is with their mobile device (judged by constant proximity to it and instant attention paid to it). With so many indicators showing an approaching dominance of mobile internet usage by both business and retail consumers, there is an increasing urgency

Read More

Properly Utilizing Corporate Sponsorships for Marketing Efforts

In the past, only large corporations could afford to sponsor cause-related marketing. Today, however, even small companies are able to spread goodwill and further market their businesses, sponsoring everything from fairs to volleyball games. Here are some steps you can take to make sure that you are properly utilizing sponsorships to their maximum capacity: Choose

Read More