Month: May 2011

Adding Value through Customization

One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard earned money on, they not only have a yearning but a sense of entitlement pertinent to their purchases. People simply want to have things that

Read More

The Art of the Cold Call

There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has been working for so long, and there are proven steps you can take to make this practice a success for you and your business. Establish

Read More

How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into business without expecting to fork over a little money for advertisements, but this isn’t the sole route to success. Skilled public relations (PR) can spread

Read More

Increasing Sales

No matter how successful your business, you probably aren’t making the money you could be. Businesses can always find more opportunities for extra services, extra products, and more sales. Too much effort is often placed on bringing in new customers for old products. This is an important part of marketing, but another tactic easily becomes

Read More

Identifying Target Markets/Demographics

Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a marketing campaign, it is essential to identify what kind of customers you should be reaching out to. Once you determine the best demographic to target,

Read More