Adding Value through Customization

One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard…

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The Art of the Cold Call

There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has…

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How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into…

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Increasing Sales

No matter how successful your business, you probably aren’t making the money you could be. Businesses can always find more opportunities for extra services, extra products, and more sales. Too…

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Identifying Target Markets/Demographics

Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a…

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