Month: April 2011

Getting in on Cell Phone Applications

We live in a technology oriented society. Four-year-olds can surf the web with ease, flat screen televisions are installed in gas stations, and millions of Americans now cannot live without their smart phones. A smart phone basically gives consumers a computer that they can fit in their pocket and pull out to reference whenever needed.

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How to Use Search Engine Marketing

You’ve spent countless hours creating a website for your business. It has a professional, eye-catching design. It contains useful, rich content, and convincing copy about your products and services. So why is your visitor count so low? The majority of online traffic originates from search engines. Create a search engine marketing plan, and your page

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Don’t Forget the Second “P”: The Changing Face of Distribution

Business students often learn about the four P’s of marketing: product, place, price, and promotion. In order to make a sale, all four principles must line up for the potential buyer. Today, these four principles are adapting to a world with lightning-fast technology and international audiences. Businesses that don’t take advantage of the global online

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The Changing Face of the Web

For years, Google searches, e-mails, and instant messages dominated the internet. Those looking to make a space for themselves or their businesses in cyber space would sign up for a free email account, download AOL instant messenger, and make Google their homepage. Today, internet users are finding new ways to interact and build online audiences.

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