Month: March 2011

A Little Insight From HubSpot

We are very pleased to have been able to spend some time with HubSpot’s Ellie Mirman recently. Ellie is an Inbound Marketing Manager for HubSpot who has a special focus on lead nurturing and adding value to email marketing campaigns. She was the focus of, and presenter at, our most recent AMA Tampa Bay event, “How

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Is Bing Gaining on Google?

Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and some say no. While Google has not only become a household name–and verb for that matter–it also still has a significant lead over all other

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The Marketing Value of Corporate Sponsorships

Corporate sponsorships might be the marketing solution you are looking for. They can help your business achieve wider visibility and name recognition in your local community. These sponsorships are often cost effective, while providing a win-win deal for the organizations involved. For a payment, your local business will gain exposure and trust, while an event,

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Outdoor Advertising: Explore Your Options

Thanks to the technological revolution, the sky is the limit where outdoor advertising is concerned. Laser graffiti splashed across buildings in London, advertising on runway couture in Johannesburg, and an interactive LED floor in the Hauptbahnhof train station in Berlin are just a few of the out-of-the-box things that are happening around the world. Outdoor

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Centaur or Celestial Horse? Cultural Confusion in Brand Imagery

By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries in cognac in 2002 and China could become the next big market for cognac houses. Cognac still reflects wealth in China. There are other Chinese

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The Seven Deadly Sins of Email Marketing

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets for digital media, such as email marketing, are the only area expected to see an increase in spending. Email marketing is both easy and cost

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