Month: February 2011

Getting Ahead From Behind

There has been a lot of talk on the national level about a rebounding economy and an optimistic outlook for 2011. While we are obviously glad to hear this, we also must face facts. We are all members of not only the national business community, but also the local one. The Tampa Bay Business Journal,

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Giving away the House

Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but when it comes down to it, you are giving something away for free. The hope obviously is that the item will either have enough of

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To Text or Not to Text

With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing campaigns feasible. Over the past few years marketers have begun taking advantage of opportunities that cell phones provide us in the form of text message

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Whom Are You Selling to? A New Middle Class

As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services that were slightly outside of their financial reach. The recession came and people reeled in their spending, making some marketers think that they were playing

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