Month: January 2011

An Overhaul for Mr. Mom

The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our society. Women are not only entering the work force;   they are showing signs of taking it over. Women are working hard, showing that they can

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Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo? While many people would say that directly communicating your brand’s advantages is the way to go, reality does not always support this stance. Sometimes buzz

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Is Twitter a Marketer’s Friend?

Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants to reach that audience it must join in the conversation (as seems to be the preferred line at the end of commercials these days). There

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Newspapers are Dying and It’s Our Fault

This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as we all know, is that advertising in printed newspapers is dropping off. According to eMarketer, 2010 represents the first year that online ad sales surpassed

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