Month: December 2010

Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research phase. If you successfully bring your product to someone’s attention, there is a good chance that it will become a part of their set of

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A Look Ahead

2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present new opportunities and challenges that will certainly keep us all busy. Most likely you have already developed a plan–at least for the beginning of the

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The (Advertising) Revolution Will Be Televised

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly evolve to remain effective. Television Is Not Dead If you took a poll a few years back, many people might have suggested that television advertising

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Leveraging Trends

Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to are into. This subject normally brings about a conversation on trends. Trends are intangible concepts that represent a collective ideal. More plainly, they are an

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