Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…

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When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…

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It was in June 1994 when I met His Royal Highness, the Emperor of Japan. His Majesty had come to visit the Japanese Garden at the Missouri Botanical Garden in…

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