Month: October 2010

Still Going Green?

Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is most popular at the time. It’s not as if this is a bad idea–you need people’s attention so you find ways to align yourself with

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Rebranding is an Involved Process

When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things need to change and that they need to figure out how the change will come. One of the more common answers is rebranding. It makes

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Hyperlocal Targeting: Does it fit Your Needs?

One of first things that businesses consider when either starting or growing operations is location. You must be located so as to be accessible to customers. These days the internet is a location itself, allowing businesses to reach as far as the virtual world itself, but brick and mortar is by no means dead. If

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Your Mother Always Told You to be Yourself, Didn’t She?

Branding is more than a word that you throw at clients or managers because you are the marketing expert. It’s a real concept that exists in the marketplace. Consumers respond to branding whether they know, or admit, it or not. Your brand is a personality; it is a set of ideas that embodies itself in

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