Communicating with consumers is not always the easiest task. Developing an engaging message about a useful product or service is often the easiest part. Getting past all the hurdles afterwards like competing with competitors’ efforts, finding the right avenues to deliver it and making sure that you stay relevant, are often the hardest parts. One
Month: September 2010
They’re Cooler than You and They Have Money to Spend
With every new generation comes a new sense of identity, new ideas on what defines cool and, for marketers, new headaches. How do we sell to kids? What do we say to actually get their attention? Unless you’ve been under a rock for the past few years you have probably seen today’s version of cool
Unwavering Individual Contributions, Key to Chapter Success
By Colleen Chappell, Immediate Past President, AMA Tampa Bay The chance to serve as chapter president of an international organization is a once in a lifetime opportunity. As president of the American Marketing Association (AMA) of Tampa Bay, I was able to be a part of growing an organization – while growing my own professional
Save Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding
By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs of a business or an individual) and magic bullets remain un-forged. True understanding comes from listening to and observing people and using empathy and insight
