Month: August 2010

Not in Retail? Consumer Habits Still Matter

Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic attitude about their finances. Retailers were especially pleased with this news, since it indicates a fundamental increase in consumers’ willingness to spend money. But what

Read More

Back-to-School Shopping Shows Promise for Marketers

Students in Hillsborough County head back to school today, wearing new clothes and laden with school supplies. Each year, back-to-school shopping brings a boost to the retail market, and this year, shopper trends may indicate that consumers are ready to spend more freely. For marketers, these new consumer habits can impact marketing decisions—and provide valuable

Read More

But We’re the Marketing Department—Why Does Exit Strategy Matter?

Every successful business begins with an excellent plan, and that plan generally—and should—include an exit strategy. That exit strategy outlines the end goal for the business; for example, do the owners plan to sell it and retire, or expand it to include multiple divisions? Once the exit plan is determined, every aspect of the business

Read More

What’s Your Story? Harness the Power of Marketing through Storytelling

As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new marketing strategy or platform is simply one more way to do the same thing: share a captivating story. As we increasingly seek authenticity and clarity

Read More

New AMA Tampa Bay President – My Look Ahead

For those of you who missed it, on June 22, Colleen Chappell, the AMA Tampa Bay President and President of ChappellRoberts, passed the gavel of leadership to me. After a year of serving with Colleen as President-Elect and several years working with the organization in other capacities, I am excited to now be President of

Read More