Month: July 2010

Building a Reputation as a Thought Leader: Penetrating the Speaker Circuit

A few weeks ago we looked at strategies to get your name in print. This week, we’ll look at another key component of thought leadership: breaking into the speaker circuit. Although public speaking ranks as the number-one fear in the United States, it garners considerable advantages for those who can swallow their anxieties and share

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A Quick Q & A with Dana Williams

Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared the company’s innovative approach to marketing in the 21st century. We caught up with Dana after the presentation to get more of her thoughts. Q:

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Building a Reputation as a Thought Leader: Get Your Name in Print!

Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a following as a though leader can significantly improve one’s ability to reach target prospects. Although the process of asserting oneself as a true leader can

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Marketing Metrics: How to Make Them Matter (Part Two)

The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers a timely perspective on how to make marketing metrics relevant. Last week we looked at his first six guidelines for metrics. This week, we’ll address

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