A Quick Q & A with Dana Williams

Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…

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Marketing Metrics: How to Make Them Matter (Part Two)

The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…

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