Month: June 2010

Marketing Metrics: How to Make Them Matter (Part One)

Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business.  As more tools become available, many marketing professionals find themselves surrounded by data.  Yet there are currently no real standards for determining which data are actually important; indeed many refer to marketing as the “dark science” because it

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Thanks to Bayshore Solutions for Our New Website!

Welcome to our new and improved website! The new site offers lots of added features, making the site more user friendly and functional. We owe Bayshore Solutions a huge thank-you for all the work they have put into the new site. The entire Bayshore Solutions team worked tirelessly to bring the website to fruition. Colleen

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Volunteer with AMA Tampa Bay!

Looking to get more familiar with Tampa’s marketing community?  Want to use your special skills to support our organization?  We have a wide variety of opportunities available for you.  .  Benefits of Volunteering with AMA Working with the AMA not only improves our organization, but it also helps our volunteers professionally: Learn new skills and

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Why Collegiate Outreach?

At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area.  We strive to foster relationships through student chapters at both the University of South Florida and St. Leo University.  These relationships benefit not only the students, but also more seasoned marketing professionals. What’s in

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Welcome to AMA Tampa Bay!

Greetings from the Tampa Chapter of the American Marketing Association (AMA).  The AMA has almost 40,000 members all over the world, from a wide variety of industries and backgrounds.  Founded over 60 years ago, the organization seeks to support its members through education, resources, and networking opportunities.   The AMA offers world-renowned seminars and workshops, along

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