Tag: Tampa

Member Spotlight: Ashley Carl

AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of other members Ashley, what is your professional background and current position? AC:  Previously served as a Special Assistant to the Orange County Mayor for Intergovernmental

Read More

3 Notable Marketing Campaigns from January 2016

3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all three are using technology to gain more exposure. Personalizing Messages Toyota launched a new Facebook campaign that serves custom videos/messages to users based on their

Read More

Pursuit of Sports Fan Engagement

The Tampa Bay Lightning took the #3 spot in ESPN Magazine’s 2015 Ultimate Standings, Go Bolts! The Lightning beat out legendary franchises such as the Dallas Cowboys, Chicago Bulls, and the New York Rangers when ESPN compared 122 franchises on everything from fan relations to stadium experience. With our January event focusing on the Lightning’s

Read More

How to Win at Reputation Marketing

Take advantage of reputation marketing to rise above the competition. The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting opinions, both positive and negative, to worldwide websites. Turn reputation marketing into a winning strategy for your business with our tips. What is reputation marketing? How

Read More

Social Media Updates Marketers Can Take Advantage Of

Is your business making the most of social media? Social media updates occur often, so it can be hard to keep up with the latest trend and decide where to focus your marketing efforts. Take advantage of popular new social media trends to develop buzz, increase interaction, and spread the word about your brand. Facebook

Read More

5 Tips for Creating Successful Calls-to-Action

Make the most of your marketing message with a clear call-to-action! When it comes to your business website, it is essential to create a strong call-to-action. With so much information available online, knowing how to turn Internet consumers into customers can be tricky. So, how do you create a successful call-to-action? Increase your Internet marketing

Read More

Insider Secrets of Direct Response Marketing

Smaller businesses may benefit from boosting their direct response marketing campaigns. While brand recognition may be the advertising gold mine for large companies with a national presence, many businesses that do work on a smaller scale find that their similar efforts don't have quite the same punch. Direct response marketing is often the most fruitful

Read More

Seeing the Benefits of Street Marketing

Deliver your message directly to your target audience through smart, effective street marketing. Marketing in a digital age often means taking advantage of online marketing strategies – but the benefits of street marketing should not be ignored. For large and small businesses alike, street marketing can be an efficient, effective means of interacting with potential

Read More

Marketing to Millennials: 5 Things to Keep in Mind

Marketing to Millennials means making the most of modern technologies. When it comes to young adults in 2013, it seems that almost every one is tech savvy, carrying a smartphone, and has little patience for "old school" marketing strategies replete with impersonal tactics. In order to successfully market to millennial, the group of young adults

Read More

5 Best Online Resources for Marketers

Make the most of all of the online resources available to you! When it comes to marketing on the Internet, there are plenty of resources to choose from. But how do you wade through so many webpages to find the best resources for marketers? We took a look around, and came up with a few great

Read More