Tag: Tampa Bay

Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences of other members Wes, what is your professional background and current position? WS:  I’ve been in marketing for 26 years and enjoyed every role I’ve

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Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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Social Media Goes Beyond Marketing

Is it time to invest your energy into social networks?  The advanced benefits of social media go beyond standard marketing strategies. If you run a small business or manage marketing for your company, it may be time to get started with social media. Social media connects you to people on a personal level. When a

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5 Ideas for Sizzling Summer Marketing

Summer is almost here; why not revamp your marketing plans for the year's hottest season? When the weather is warmer, everyone wants to be outside to enjoy it. Whether they're going to the beach or an outdoor event, there are plenty of opportunities to market to your audience and gain more attention by doing some

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Make Your Marketing “Greener” and Save Money

How much do you spend, and waste, on your advertising campaigns? You no longer need to sacrifice trees or finite energy sources to spread word about a business. As more people turn to the internet as their prime source of information, it becomes easier to utilize environmentally-friendly marketing strategies and save a few bucks in

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Best Fresh New Ideas for Email Marketing

Using the same marketing strategies year after year will result in customers who are deaf to your message and immune to your approach. It pays to regularly review and update the way you interact with and incite interest in potential consumers. Consider these fresh, new ideas for email marketing and start brainstorming some ideas of

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Top Social Media Marketing Dos and Don’ts

Have you started social media accounts for your business yet? Setting up an online presence on Twitter, Facebook, LinkedIn, or a blog can create meaningful connections and communication with your customers that promotes loyalty and valuable feedback – but opening an account is only your first step. Make sure you are receiving all the benefits

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Tips to Give Your Blog Some “Oomph”

What sets your blog apart from the rest? Most online niches are oversaturated with the same information presented the same way day after day. To find more than mild success in the blog-o-sphere, you'll need to step up your efforts and provide some extra "oomph" that not only holds the reader's attention, but inspires them

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DIY SEO: Where Do I Begin?

How much traffic is your website getting? If the visitors you're pulling in are embarrassingly miniscule, or if your numbers have grown stagnant, search engine optimization (SEO) may be the push your website needs to really start working for you. What Is SEO? Many SEO practices become easier to understand, even common sense, if you

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