AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main
What’s so exciting about the Super Bowl? The football game, the half-time show, and the commercials! You can put those three in the order of importance that best suits your preferences. For us – the hardcore, the dedicated, and the die-hard marketers – interest in the commercials could easily rival our interest in the game.