Tag: Social Media

2016 Presidential Election Marketing Lessons

As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?

Why the Buzz on Snapchat?

Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news.  From the White House to the Emmy’s, Snapchat has been adopted for its fleeting but compelling visual experience and its strong connection with Millennials. Why all the hype? This was just a teen app

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Facebook: Interactive Articles

Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds.    Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year.  However, there was some concern voiced by users upon launch. Now, Facebook listened to the

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The things I learned from BallywhoSocial – Measuring Social Media ROI

So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance or my altruism. Then my marketing curiosity kicked in and I posted a ridiculous picture of my 5-year-old and me posing with our orange-peel smiles.

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How to Win at Reputation Marketing

Take advantage of reputation marketing to rise above the competition. The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting opinions, both positive and negative, to worldwide websites. Turn reputation marketing into a winning strategy for your business with our tips. What is reputation marketing? How

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Marketing to Millennials: 5 Things to Keep in Mind

Marketing to Millennials means making the most of modern technologies. When it comes to young adults in 2013, it seems that almost every one is tech savvy, carrying a smartphone, and has little patience for "old school" marketing strategies replete with impersonal tactics. In order to successfully market to millennial, the group of young adults

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5 Online Marketing Strategies for the Restaurateur

Make your restaurant stand out with these online marketing strategies. Marketing means spreading a message, and online marketing allows businesses to share that message with customers on a personal level. How can a restaurateur make the most of marketing online? Here are five suggestions for effective online marketing strategies for restaurateurs: 1. Monitor your online

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Social Media Goes Beyond Marketing

Is it time to invest your energy into social networks?  The advanced benefits of social media go beyond standard marketing strategies. If you run a small business or manage marketing for your company, it may be time to get started with social media. Social media connects you to people on a personal level. When a

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6 Reasons Your Networking Isn’t Working

Instead of doing that, try this! Are you not getting the calls and emails you were expecting after a recent networking session? Does the thought of networking with strangers make you shudder and want to hide under your desk? Don't feel trapped by social and business situations; figure out what you're doing wrong so that

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5 Ideas for Sizzling Summer Marketing

Summer is almost here; why not revamp your marketing plans for the year's hottest season? When the weather is warmer, everyone wants to be outside to enjoy it. Whether they're going to the beach or an outdoor event, there are plenty of opportunities to market to your audience and gain more attention by doing some

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