Tag: professional organization Tampa

1st AMA Tampa Bay Hall of Fame Award goes to…

The  AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as the inaugural winner of AMA Tampa Bay’s Hall of Fame. Publix Super Markets has a tradition of distinguishing themselves in the marketing community with campaigns

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Adding Value through Customization

One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard earned money on, they not only have a yearning but a sense of entitlement pertinent to their purchases. People simply want to have things that

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The Seven Deadly Sins of Email Marketing

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets for digital media, such as email marketing, are the only area expected to see an increase in spending. Email marketing is both easy and cost

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Giving away the House

Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but when it comes down to it, you are giving something away for free. The hope obviously is that the item will either have enough of

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To Text or Not to Text

With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing campaigns feasible. Over the past few years marketers have begun taking advantage of opportunities that cell phones provide us in the form of text message

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Whom Are You Selling to? A New Middle Class

As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services that were slightly outside of their financial reach. The recession came and people reeled in their spending, making some marketers think that they were playing

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Is Twitter a Marketer’s Friend?

Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants to reach that audience it must join in the conversation (as seems to be the preferred line at the end of commercials these days). There

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Newspapers are Dying and It’s Our Fault

This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as we all know, is that advertising in printed newspapers is dropping off. According to eMarketer, 2010 represents the first year that online ad sales surpassed

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Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research phase. If you successfully bring your product to someone’s attention, there is a good chance that it will become a part of their set of

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A Look Ahead

2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present new opportunities and challenges that will certainly keep us all busy. Most likely you have already developed a plan–at least for the beginning of the

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