Tag: online presence

5 Ideas for Sizzling Summer Marketing

Summer is almost here; why not revamp your marketing plans for the year's hottest season? When the weather is warmer, everyone wants to be outside to enjoy it. Whether they're going to the beach or an outdoor event, there are plenty of opportunities to market to your audience and gain more attention by doing some

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5 Tips in Designing a Brand Identity

Developing your brand takes time, thought and creativity. A brand can consist of an entire corporation or just a single individual. And with that brand, you are telling the masses who you are and what your company is all about all in the context of a word, phrase or image. You also want the message

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Email Marketing Basics for Beginners

Use email marketing as a tool to expand your customer outreach. If you're not very computer savvy, it's ok; you don't have to be. Don't let something you don't yet understand deter you from promoting your business. Think of it as a challenge and remind yourself that even though the method may be new to

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3 Tips for Marketing Your Medical Practice

You went to school to study medicine, not marketing. But that doesn't mean you can't learn a few things to help your practice. Marketing is all about people as well as their wants and needs. As a healthcare provider, you strive to keep your patients healthy and establish a relationship of care and trust. But

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5 Steps for Getting Publicity for Your Business

Learn how to avoid being left in the shadows and try these tips for getting good publicity for your business. Publicity, not to be confused with advertising, is something that can give your business's image a boost and put your name in the spotlight. They say that there is no such thing as bad publicity,

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Online Reputation Management – Why Bother?

Do you know what is being said about you online? Does it matter? The answer is a resounding YES! Your online reputation definitely matters and there are certain things you can do to keep an eye out for negative feedback or misinformation when someone performs a quick search on Google. Would you want to do business

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5 Marketing Best Practices for Small Businesses

Don't let being a small fish in a big pond intimidate you when it comes to marketing your business. It may seem daunting and overwhelming at first, but these best practices can help you successfully market your small business on a larger scale. Following these tips will help you make it through an uneasy beginning

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6 Principles for Social Media Success

Make social media work for you. There are many components that can spell success for your business or brand through social media. The key is to figure out which platforms most of your customers use and be actively social. Here is a list of six principles for social media success. 1. Content. This is the

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Hispanics & Social Media

Social media is a growing influence among the Hispanic demographic. Are you making the most of it? If your social media marketing strategies aren't targeting the large Hispanic demographic in Tampa Bay, you are missing out. Hispanics currently make up the the largest portion of social media users when compared to all other ethnicities. If

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6 Characteristics of a Good Blog

Put your best face forward on your blog! Creating a blog for your company is a great way to keep in touch with your loyal customers, attract new business, and maintain a decent ranking with search engines. Unfortunately, when done poorly, blogs can actually hinder your purposes rather than help them. Does your blog pass

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