Tag: neuromarketing

neuromarketing_humanbehavior

Neuromarketing Research Workshop – What Consumers See, Read and Pay Attention To

Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look into the “why” of consumer decision-making. The technical term is neuromarketing, but this workshop better defined it as the study of human behavior and decision-making.

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