Tag: Marketing

Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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Russ Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost

As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing Association’s CEO Russ Klein coined several of these terms based on his own empirical research, observation, and experience, and has been a pioneer of thought

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1st AMA Tampa Bay Hall of Fame Award goes to…

The  AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as the inaugural winner of AMA Tampa Bay’s Hall of Fame. Publix Super Markets has a tradition of distinguishing themselves in the marketing community with campaigns

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Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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Pursuit of Sports Fan Engagement

The Tampa Bay Lightning took the #3 spot in ESPN Magazine’s 2015 Ultimate Standings, Go Bolts! The Lightning beat out legendary franchises such as the Dallas Cowboys, Chicago Bulls, and the New York Rangers when ESPN compared 122 franchises on everything from fan relations to stadium experience. With our January event focusing on the Lightning’s

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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Meet Our Sponsor Odato Marketing Group

      “G-r-r-eat” and Always Getting Better About Rich “They’re G-r-r-eat!” “Please don’t squeeze the Charmin.” “You ate it, Ralph!” These classic lines from a golden age of advertising were among the first words spoken by a diaper-sporting toddler from Pittsburgh named Rich Odato. Rich’s parents say he loved to act out TV commercials

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Marketing vs. PR Event Recap & Key Takeaways

The marketing vs. PR debate of 2015 is over. All panelists left free of black eyes and other wounds. If you’re looking for war, watch Game of Thrones instead of a Marketing vs. PR debate because the all panelists agreed that marketing and PR both need and complement each other. Panelists did disagree on some

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The Great Debate: Marketing vs. PR – An Event You Don’t Want to Miss!

Lincoln vs. Douglas, Kennedy vs Nixon, Obama vs. Romney, and now marketing vs. PR. Witness history in the making and join us on May 21st at Hilton Westshore to debate one of the most contested topics in our industry. In preparation for the debate we asked Chapter Presidents Jennie Jordan (AMA Tampa Bay) and Chad

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