Tag: marketing trends

Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Current Trends in Holiday Marketing

Are your holiday marketing efforts really reaping the results you want? Many businesses receive a large majority of their annual business during the holiday season. If this is true for your company, your marketing plans for the next couple weeks are crucial. Are you utilizing the most popular trends this year? Mobile Marketing With the

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Marketing Trends to Look for in 2012

A new year brings new resolutions, expectations and, in marketing, a shift of focus from the year's end to the year that lies ahead. The New Year is a time marketers should take advantage of–a chance to clear their plates and start something new. By taking advantage of new and emerging trends, you can leverage

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Staying Ahead of the Curve: Mobile Marketing Can Work For You

Technology is one of the biggest driving forces in our society. It allows people to communicate, entertain themselves, and organize their lives. Whether you are tech savvy or not, and even if you do not work directly with marketing via technology platforms, you must be aware of developments. Mobile marketing is the concept of reaching

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Leveraging Trends

Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to are into. This subject normally brings about a conversation on trends. Trends are intangible concepts that represent a collective ideal. More plainly, they are an

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Not in Retail? Consumer Habits Still Matter

Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic attitude about their finances. Retailers were especially pleased with this news, since it indicates a fundamental increase in consumers’ willingness to spend money. But what

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