Tag: marketing tips

5 Best Content Marketing Tips

Looking to boost your profits? Quality content marketing can bring in multitudes of fresh faces from your target demographic. The free content you provide for your blog, Twitter page, Pinterest boards, or YouTube account can be one of your most powerful tools in attracting loyal, paying customers. Yes, quality content takes time and talent to

Read More

Tips for Keeping Your Market Current

Don't let your marketing efforts go stale! We know it's hard to let go of marketing campaigns that served you well in the past, but tired slogans, graphics, and concepts will eventually make your potential customers blind to your message. Shake things up by keeping your ads fresh and innovative. Try some of these tips

Read More

Marketing to Latin Customers

The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can better connect with the new audience and stay competitive in the changing market. Here we explore the Latin culture and how marketing strategies might differ

Read More

The Seven Deadly Sins of Email Marketing

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets for digital media, such as email marketing, are the only area expected to see an increase in spending. Email marketing is both easy and cost

Read More

Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo? While many people would say that directly communicating your brand’s advantages is the way to go, reality does not always support this stance. Sometimes buzz

Read More

Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research phase. If you successfully bring your product to someone’s attention, there is a good chance that it will become a part of their set of

Read More