Tag: marketing professionals Tampa

Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences of other members Wes, what is your professional background and current position? WS:  I’ve been in marketing for 26 years and enjoyed every role I’ve

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They’re Cooler than You and They Have Money to Spend

With every new generation comes a new sense of identity, new ideas on what defines cool and, for marketers, new headaches. How do we sell to kids? What do we say to actually get their attention? Unless you’ve been under a rock for the past few years you have probably seen today’s version of cool

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Unwavering Individual Contributions, Key to Chapter Success

By Colleen Chappell, Immediate Past President, AMA Tampa Bay The chance to serve as chapter president of an international organization is a once in a lifetime opportunity. As president of the American Marketing Association (AMA) of Tampa Bay, I was able to be a part of growing an organization – while growing my own professional

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Save Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding

By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs of a business or an individual) and magic bullets remain un-forged. True understanding comes from listening to and observing people and using empathy and insight

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Not in Retail? Consumer Habits Still Matter

Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic attitude about their finances. Retailers were especially pleased with this news, since it indicates a fundamental increase in consumers’ willingness to spend money. But what

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Back-to-School Shopping Shows Promise for Marketers

Students in Hillsborough County head back to school today, wearing new clothes and laden with school supplies. Each year, back-to-school shopping brings a boost to the retail market, and this year, shopper trends may indicate that consumers are ready to spend more freely. For marketers, these new consumer habits can impact marketing decisions—and provide valuable

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But We’re the Marketing Department—Why Does Exit Strategy Matter?

Every successful business begins with an excellent plan, and that plan generally—and should—include an exit strategy. That exit strategy outlines the end goal for the business; for example, do the owners plan to sell it and retire, or expand it to include multiple divisions? Once the exit plan is determined, every aspect of the business

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