Tag: Florida

Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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How Businesses Get in Gear for the Holiday Season

Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like pretty much all year round, the holiday season will be approaching fast. As consumers, we may not even start to think about holiday shopping until

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Six Tips for Your Marketing Resume

Seeking a career in marketing? Give your resume a boost with these helpful tips!  Rising above the pack to get noticed by a hiring manager may seem like a challenge, but instead, consider it a chance to sell a potential "client" on a winning brand: you! Make your marketing resume stand out from the crowd with

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How to Win at Reputation Marketing

Take advantage of reputation marketing to rise above the competition. The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting opinions, both positive and negative, to worldwide websites. Turn reputation marketing into a winning strategy for your business with our tips. What is reputation marketing? How

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Insider Secrets of Direct Response Marketing

Smaller businesses may benefit from boosting their direct response marketing campaigns. While brand recognition may be the advertising gold mine for large companies with a national presence, many businesses that do work on a smaller scale find that their similar efforts don't have quite the same punch. Direct response marketing is often the most fruitful

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6 Reasons Your Networking Isn’t Working

Instead of doing that, try this! Are you not getting the calls and emails you were expecting after a recent networking session? Does the thought of networking with strangers make you shudder and want to hide under your desk? Don't feel trapped by social and business situations; figure out what you're doing wrong so that

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5 Ideas for Sizzling Summer Marketing

Summer is almost here; why not revamp your marketing plans for the year's hottest season? When the weather is warmer, everyone wants to be outside to enjoy it. Whether they're going to the beach or an outdoor event, there are plenty of opportunities to market to your audience and gain more attention by doing some

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5 Tips in Designing a Brand Identity

Developing your brand takes time, thought and creativity. A brand can consist of an entire corporation or just a single individual. And with that brand, you are telling the masses who you are and what your company is all about all in the context of a word, phrase or image. You also want the message

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Email Marketing Basics for Beginners

Use email marketing as a tool to expand your customer outreach. If you're not very computer savvy, it's ok; you don't have to be. Don't let something you don't yet understand deter you from promoting your business. Think of it as a challenge and remind yourself that even though the method may be new to

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3 Tips for Marketing Your Medical Practice

You went to school to study medicine, not marketing. But that doesn't mean you can't learn a few things to help your practice. Marketing is all about people as well as their wants and needs. As a healthcare provider, you strive to keep your patients healthy and establish a relationship of care and trust. But

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