Tag: email marketing

How email marketing still packs a mighty punch

By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that is to use social media to build your email marketing list. Only 4 percent of companies rate their email performance as excellent,

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Best Fresh New Ideas for Email Marketing

Using the same marketing strategies year after year will result in customers who are deaf to your message and immune to your approach. It pays to regularly review and update the way you interact with and incite interest in potential consumers. Consider these fresh, new ideas for email marketing and start brainstorming some ideas of

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What Makes Good Email Marketing?

No matter what kind of company you are working for, email marketing can be an effective method of bringing in higher conversions and sales. Unlike billboards and magazine ads, an advertorial email does not need to fight to grab a potential customer’s attention. Instead, your subscriber list provides the contact information for consumers who already

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The Seven Deadly Sins of Email Marketing

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets for digital media, such as email marketing, are the only area expected to see an increase in spending. Email marketing is both easy and cost

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