Tag: Email marketing strategy

How email marketing still packs a mighty punch

By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that is to use social media to build your email marketing list. Only 4 percent of companies rate their email performance as excellent,

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Using Email Marketing Campaigns Effectively

Email marketing is an extremely valuable tool that allows you to communicate easily with your audience, relaying useful information, furthering promotion, and keeping open the lines of communication. However, with the amount of spam most Internet users receive on a regular basis, it is important to follow a few rules in order to utilize this

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