Tag: digital marketing

Facebook Algorithm Change

Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)

Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the state of Facebook.” “Something’s rotten in the state of Facebook.” (Shakespeare, anyone?) The drama surrounding Facebook’s newest algorithm change (explained

Read More

The Truth About SEO – Debunking The Damaging Myths That Too Many Marketers Believe

Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from

Read More

Meet Our Sponsor Odato Marketing Group

      “G-r-r-eat” and Always Getting Better About Rich “They’re G-r-r-eat!” “Please don’t squeeze the Charmin.” “You ate it, Ralph!” These classic lines from a golden age of advertising were among the first words spoken by a diaper-sporting toddler from Pittsburgh named Rich Odato. Rich’s parents say he loved to act out TV commercials

Read More

The things I learned from BallywhoSocial – Measuring Social Media ROI

So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance or my altruism. Then my marketing curiosity kicked in and I posted a ridiculous picture of my 5-year-old and me posing with our orange-peel smiles.

Read More