Tag: customer service

Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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Online Reputation Management – Why Bother?

Do you know what is being said about you online? Does it matter? The answer is a resounding YES! Your online reputation definitely matters and there are certain things you can do to keep an eye out for negative feedback or misinformation when someone performs a quick search on Google. Would you want to do business

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CUSTOMER SERVICE: Keys to Success

by Jennie Jordan “Customer no service.” Have you ever said to yourself, “How do they stay in business?” Have you ever been caught in an auto-answer hell desperately pressing “0” to reach a live person? Have you ever lost a client/customer and you couldn’t figure out why? Do you know how your customers perceive your

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