Tag: branding

How Coca-Cola® Maintains Brand Loyalty in a Changing Environment

Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns, and increased concern over healthy eating and drinking habits. How has Coca-Cola® achieved this?  Christy Amador – Senior Communications Manager at Coca-Cola® will soon explain the answer to

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Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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Meatloaf Rebranding Underway: Part 4 – Iran

In our ongoing Meatloaf rebranding mission (Meatloaf is affectionately known as Loaf), we have studied Loaves in Bulgaria, Germany, France, Italy, and Britain. Loaf was dead set on going on a world tour to chase stardom because he wasn’t sure he could accomplish that in the U.S. We finally convinced Loaf that he doesn’t have to

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Local Branding: What I learned from Tampa Bay Business Journal (TBBJ)

Small Business Saturday is long gone, but that tiny jewelry store on Main Street is still your bread and butter and people seem to pass by without noticing it. So what do you do? You get with the program: create profiles on Facebook, Instagram, Pinterest, etc. to promote your business. You spend endless nights online

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Building Your Brand in HealthCare

“Every brand makes promises. When a brand consistently fulfills its promises, it builds brand loyalty.” — Leke Alder, International Author To successfully build or redefine your healthcare brand, there’s a single component you must identify before you start — your brand platform. What is a brand platform? A brand platform establishes a foundation on which

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Special report – The Marketing of Meatloaf in America is in Crisis!

We, at AMA Tampa Bay, came to the startling realization that, despite the striking similarities between meatloaf and hamburgers, “The Loaf” gets no love and hamburgers take it all! This is a sad situation, folks, and the marketing of meatloaf is clearly at fault. As the professional marketers that we are, it is OUR goal to

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5 Tips in Designing a Brand Identity

Developing your brand takes time, thought and creativity. A brand can consist of an entire corporation or just a single individual. And with that brand, you are telling the masses who you are and what your company is all about all in the context of a word, phrase or image. You also want the message

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