Tag: Brand Loyalty

How To Effectively Reach Millennials

Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives marketers a harder time: millennials. It’s no secret that millennials are a difficult group to market to, as their behaviors and ways of thinking differ from other generations. Millennials are known for wanting products, services, and

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How Coca-Cola® Maintains Brand Loyalty in a Changing Environment

Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns, and increased concern over healthy eating and drinking habits. How has Coca-Cola® achieved this?  Christy Amador – Senior Communications Manager at Coca-Cola® will soon explain the answer to

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