Tag: American Marketing Association Tampa Bay

Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health

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Meet the AMA Board: Nick Zivolich

Nick Zivolich is the VP of Sponsorship for AMA Tampa Bay and President & Co-Founder of No Limit Marketing & Advertising, a Florida based advertising agency that works with national, regional and local clients.  Here is a look into the marketing mind of Nick and his goals for AMA Tampa Bay: 1. What is your best

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How Much Is Too Much Communication?

The goal of every business owner is to keep the company’s name on the mind of all potential customers. To accomplish this, direct mail, email, and text message marketing communications are sent out to announce upcoming sales, promotions, or new merchandise and services. Unfortunately, many marketers will occasionally cross the line of over-communication, resulting in

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New Mediums of Marketing to Children

Children’s interests change frequently, and marketers know they must be able to keep up with new trends and stay on top of the competition. Traditionally, the largest and most popular medium for marketing to children is through television. However, new mediums are beginning to take hold and are becoming increasingly popular for reaching the younger

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How Packaging Can Help Market and Sell Products

Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows that packaging alone can increase a product’s visibility, which can make it more sellable and promote brand awareness. A package can provide a wealth of

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Keeping Clean: Complying with Advertising Laws

Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business isn’t dabbling in the business of dirty advertising? Start with the rules, set out by the Federal Trade Commission Act. The Federal Trade Commission Act

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Marketing to Moms

Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand purchases in the home. Any company who is not marketing to moms is missing out on a major opportunity. Furthermore, any mistakes made while marketing

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Properly Utilizing Corporate Sponsorships for Marketing Efforts

In the past, only large corporations could afford to sponsor cause-related marketing. Today, however, even small companies are able to spread goodwill and further market their businesses, sponsoring everything from fairs to volleyball games. Here are some steps you can take to make sure that you are properly utilizing sponsorships to their maximum capacity: Choose

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How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into business without expecting to fork over a little money for advertisements, but this isn’t the sole route to success. Skilled public relations (PR) can spread

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Your Mother Always Told You to be Yourself, Didn’t She?

Branding is more than a word that you throw at clients or managers because you are the marketing expert. It’s a real concept that exists in the marketplace. Consumers respond to branding whether they know, or admit, it or not. Your brand is a personality; it is a set of ideas that embodies itself in

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