Tag: American Marketing Association Tampa Bay Chapter

Staying Ahead of the Curve: Mobile Marketing Can Work For You

Technology is one of the biggest driving forces in our society. It allows people to communicate, entertain themselves, and organize their lives. Whether you are tech savvy or not, and even if you do not work directly with marketing via technology platforms, you must be aware of developments. Mobile marketing is the concept of reaching

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Adding Value through Customization

One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard earned money on, they not only have a yearning but a sense of entitlement pertinent to their purchases. People simply want to have things that

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The Art of the Cold Call

There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has been working for so long, and there are proven steps you can take to make this practice a success for you and your business. Establish

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Increasing Sales

No matter how successful your business, you probably aren’t making the money you could be. Businesses can always find more opportunities for extra services, extra products, and more sales. Too much effort is often placed on bringing in new customers for old products. This is an important part of marketing, but another tactic easily becomes

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Identifying Target Markets/Demographics

Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a marketing campaign, it is essential to identify what kind of customers you should be reaching out to. Once you determine the best demographic to target,

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