Tag: American Marketing Association of Tampa Bay

Marketing to Latin Customers

The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can better connect with the new audience and stay competitive in the changing market. Here we explore the Latin culture and how marketing strategies might differ

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Don’t Forget the Second “P”: The Changing Face of Distribution

Business students often learn about the four P’s of marketing: product, place, price, and promotion. In order to make a sale, all four principles must line up for the potential buyer. Today, these four principles are adapting to a world with lightning-fast technology and international audiences. Businesses that don’t take advantage of the global online

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The Changing Face of the Web

For years, Google searches, e-mails, and instant messages dominated the internet. Those looking to make a space for themselves or their businesses in cyber space would sign up for a free email account, download AOL instant messenger, and make Google their homepage. Today, internet users are finding new ways to interact and build online audiences.

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Is Bing Gaining on Google?

Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and some say no. While Google has not only become a household name–and verb for that matter–it also still has a significant lead over all other

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Outdoor Advertising: Explore Your Options

Thanks to the technological revolution, the sky is the limit where outdoor advertising is concerned. Laser graffiti splashed across buildings in London, advertising on runway couture in Johannesburg, and an interactive LED floor in the Hauptbahnhof train station in Berlin are just a few of the out-of-the-box things that are happening around the world. Outdoor

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Centaur or Celestial Horse? Cultural Confusion in Brand Imagery

By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries in cognac in 2002 and China could become the next big market for cognac houses. Cognac still reflects wealth in China. There are other Chinese

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Getting Ahead From Behind

There has been a lot of talk on the national level about a rebounding economy and an optimistic outlook for 2011. While we are obviously glad to hear this, we also must face facts. We are all members of not only the national business community, but also the local one. The Tampa Bay Business Journal,

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Giving away the House

Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but when it comes down to it, you are giving something away for free. The hope obviously is that the item will either have enough of

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To Text or Not to Text

With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing campaigns feasible. Over the past few years marketers have begun taking advantage of opportunities that cell phones provide us in the form of text message

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Whom Are You Selling to? A New Middle Class

As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services that were slightly outside of their financial reach. The recession came and people reeled in their spending, making some marketers think that they were playing

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