Tag: AMA

Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Insider Secrets of Direct Response Marketing

Smaller businesses may benefit from boosting their direct response marketing campaigns. While brand recognition may be the advertising gold mine for large companies with a national presence, many businesses that do work on a smaller scale find that their similar efforts don't have quite the same punch. Direct response marketing is often the most fruitful

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Seeing the Benefits of Street Marketing

Deliver your message directly to your target audience through smart, effective street marketing. Marketing in a digital age often means taking advantage of online marketing strategies – but the benefits of street marketing should not be ignored. For large and small businesses alike, street marketing can be an efficient, effective means of interacting with potential

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5 Online Marketing Strategies for the Restaurateur

Make your restaurant stand out with these online marketing strategies. Marketing means spreading a message, and online marketing allows businesses to share that message with customers on a personal level. How can a restaurateur make the most of marketing online? Here are five suggestions for effective online marketing strategies for restaurateurs: 1. Monitor your online

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Volunteering With AMA Tampa Bay

Volunteering with AMA Tampa Bay could be your key to professional development! Enhance your career, have fun, and build valuable connections at the same time? It sounds too good to be true, but it's not! When you choose to volunteer with the American Marketing Association, you get back more than you put in.  “Volunteering is

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Social Media Goes Beyond Marketing

Is it time to invest your energy into social networks?  The advanced benefits of social media go beyond standard marketing strategies. If you run a small business or manage marketing for your company, it may be time to get started with social media. Social media connects you to people on a personal level. When a

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5 Tips in Designing a Brand Identity

Developing your brand takes time, thought and creativity. A brand can consist of an entire corporation or just a single individual. And with that brand, you are telling the masses who you are and what your company is all about all in the context of a word, phrase or image. You also want the message

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Meet the AMA Board: Nick Zivolich

Nick Zivolich is the VP of Sponsorship for AMA Tampa Bay and President & Co-Founder of No Limit Marketing & Advertising, a Florida based advertising agency that works with national, regional and local clients.  Here is a look into the marketing mind of Nick and his goals for AMA Tampa Bay: 1. What is your best

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