Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3 billion in 2013, and after failing to do so, launched a “stories” feature on Instagram that copies many of Snapchat’s most popular features. If imitation is the sincerest form of flattery, then FB loves Snapchat, or more accurately – is wary of it cutting into their formidable share of social media marketing dollars.
According to comScore/eMarketer, Snapchat smartphone penetration rates are blowing through the roof. Nearly 70% of 18-24 year olds have the app as well as nearly 40% of 25 to 34 year olds. Google and Facebook account for 58% of digital marketing dollar spend in the US, but Snapchat is expected to take increasingly substantial bites of the digital pie, reaching $1.7 billion in revenue by the end of 2018.
If big-time investors and major SM players like FB are paying rapt attention to Snapchat, then marketing practitioners should as well.
But what exactly is Snapchat, who is using it, and should we be “all in” as marketers? How do we best use it, and more importantly, how do we measure its results? These questions will be answered at our April 13th Keynote luncheon featuring Carmen Collins – Social Media Lead for Cisco’s Talent Brand Team.
So snap to it and register today.
What: Snapchat Demystified
When: April 13, 2017 from 11:30 AM to 1:30 PM
Where: Crowne Plaza Tampa Westshore, 5303 W. Kennedy Blvd, Tampa, FL 33609