It’s never too late for a fresh start, so in the spirit of the New Year we are challenging you to rethink your healthcare marketing strategy, get a little creative and dare to be different. Healthcare marketing is a very broad term and to tackle a new form of marketing can be intimidating if you don’t know where to start. We are here to help. So, whether you’re a hospital administrator, marketer, practice manager, physician or front-desk staff; we challenge you to do your part in making these resolutions successful:
Resolution 1: Promote more patient reviews online each week
- You might already be making efforts to get more reviews on websites like Yelp and Facebook, but focus on getting 1-10 more each week. Don’t set your sights too high, but as long as there is improvement, you’re golden!
Resolution 2: Promote better patient engagement with your website
- You can first focus on increasing traffic but then find a way to keep patients on your website, engaging with your content. You could create an online community or support group or a place where patients can share their testimonials and read others.
Resolution 3: Advertise in a new space
- Don’t stick with the same lifestyle magazines or billboards you’ve always advertised in each year. Try to think out of the box and explore new forms of online marketing. If you’ve only ever done AdWords, look into affordable options in locally distributed channels through places like schools or churches.
Resolution 4: Tackle video marketing
- You might be nervous to get started, so just remember that every video you put out doesn’t have to be a Spielberg production or cost you a fortune. You might even be able to enlist the help of an intern or reach out to a local college’s film or marketing classes to see if there are any students interested in helping out.
Resolution 5: Host a CME
- Putting together a successful CME can take some time but can be incredibly valuable for your staff and others in your medical community. There are loads of resources online to help you get started.
Now go out and tackle these resolutions, because a year from now, you’ll wish you started today!