Category: Uncategorized

The Truth About SEO – Debunking The Damaging Myths That Too Many Marketers Believe

Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from

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VR Can Drive Revenue, Profit and Customer Loyalty

NEW DATE FOR THIS EVENT IS NOVEMBER 16TH. If you’ve ever seen the movie Night at the Museum starring Ben Stiller, you saw a CMO’s worst nightmare as the Museum of Natural History in NYC is portrayed as a metaphorical dinosaur whose static historical representations were quickly becoming no match for today’s digital avatars. That

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CMI’s Joe Pulizzi, Content Marketing Process – Audiences First

As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate.  Pulizzi, one of the world’s leading experts on content marketing presented at The University of Tampa’s Vaughn Center, framed by Tampa Bay and the Downtown Tampa

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Marketing the McDonald’s Way. Learn how Tampa based McDonald’s Franchisee – Caspers Company – delivers nearly 30% higher revenue than the national average for McDonald’s Restaurants.

McDonald’s is the largest fast food chain in the world. They serve 68 million customers per day in 120 countries from more than 35,000 restaurants. If you visit a McDonald’s in the Tampa Bay area, it’s most likely owned and operated by the Caspers Company, which is now being ably managed by the third generation

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Announcing Marketer of the Year Finalists

Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and agencies and they are finalists for the coveted Marketer of the Year awards. From the list of finalists, category winners will be announced on Thursday,

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Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health

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