Category: Public Relations

Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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Content Expert from Leading Florida Healthcare Brand to Share Keys to Improving Internet Marketing at AMA Tampa Bay Event on Sept. 24

TAMPA, Fla. – September 3, 2015 – Victoria Edwards, content marketing expert at Florida Blue, will present at American Marketing Association (AMA) Tampa Bay’s event at 8 a.m. on Sept. 24 at The Chart House, 7616 Courtney Campbell Trail. Edwards’ presentation – “Top Trends and Challenges in Healthcare Marketing” – will review online content trends

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Marketing vs. PR Event Recap & Key Takeaways

The marketing vs. PR debate of 2015 is over. All panelists left free of black eyes and other wounds. If you’re looking for war, watch Game of Thrones instead of a Marketing vs. PR debate because the all panelists agreed that marketing and PR both need and complement each other. Panelists did disagree on some

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The Great Debate: Marketing vs. PR – An Event You Don’t Want to Miss!

Lincoln vs. Douglas, Kennedy vs Nixon, Obama vs. Romney, and now marketing vs. PR. Witness history in the making and join us on May 21st at Hilton Westshore to debate one of the most contested topics in our industry. In preparation for the debate we asked Chapter Presidents Jennie Jordan (AMA Tampa Bay) and Chad

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How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into business without expecting to fork over a little money for advertisements, but this isn’t the sole route to success. Skilled public relations (PR) can spread

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