Category: Marketing

Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

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Microsoft® Event Recap: Tell Your Story Through Customer Experiences

By Erin Hardy. AMA Tampa Bay welcomed Miri Rodriguez (@MiriRod), Microsoft’s Delivery Development Lead in Social Media and Communities, as the guest speaker on Thursday, January 26. Approximately 100 attendees enjoyed Rodriguez’s expert insights on using social media to tell a brand’s story during the Chapter’s monthly Keynote luncheon. Go Back to Basics: Your Brand’s

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AMA Tampa Bay launches #MOYAMA contest

By Mike Stephenson The AMA Tampa Bay Marketer of the Year event is approaching and here’s your chance to help. Share hashtag #MOYAMA between now and Feb. 15 to help promote the annual awards ceremony. Each time you share the hashtag you’ll be entered into an AMA Tampa Bay contest drawing for the national AMA’s

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Event Preview: Why Microsoft Keeps It Real on Social Media

By Erin Hardy Having a solid social media strategy and plan is no longer an addition to traditional marketing methods. Major brands like Microsoft understand that social media is a core component of any marketing campaign. Miri Rodriguez—Microsoft’s Delivery Development Lead in Social Media and Communities—sees every shift in what audiences want from brands, and

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How email marketing still packs a mighty punch

By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that is to use social media to build your email marketing list. Only 4 percent of companies rate their email performance as excellent,

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Why Audience Profiles are Critical for B2B Marketing

By Erin Hardy Most B2B businesses think that audience profiles are a great idea—in theory. The same folks also often think that they know enough, and that official audience profiles are just a “nice-to-have” kind of thing. But successful B2B content marketers know that audience profiles should guide every headline, blog post and hashtag they

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Marketing Strategy – Leveraging Problems and Opportunities

By Gary Beemer Takeaways: 1. Problems are all around us, solve some and you may just have the next big idea for your business. 2. Positive trends present opportunities, but after we develop them the real challenge is maintaining our competitive advantage as consumers change and competitors arise. As marketing practitioners we may be self-employed or

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Member Spotlight: Kristin Whitaker

AMA Tampa Bay’s Member Spotlight: Kristin Whitaker, Chief Advancement Officer at Girl Scouts of West Central Florida A monthly feature for our members to learn from the insight and experiences of other members Kristin, what is your professional background and current position? KW:  Since graduating from the University of South Florida with a degree in Mass

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